Meaningful Social Media Interactions #EP21
Hello everybody and welcome to the latest episode of the Simon Lovell Show. It’s 10:51 [00:01:00] on Tuesday evening. I have just come back from a karaoke session which I did not partake in karaoke, I was there to support someone in their overcoming their fear of karaoke. Anyway, I’m back here with Jess, Rummy Jess and she’s typing away a Facebook post, it looks like it’s an essay. And today’s episode I want to talk about, meaningful interactions. [00:01:30] One of the things that we do every other week and I’ve mentioned this a few times is we have a event at the house called spiritual hustle. And we invite people to come along to connect, to listen to stories, to make friends, but a big part of, I won’t say formula, but what makes a good hustle, what makes a great spiritual hustle, is the discussion, the interaction.
[00:02:00] We recently had one, Jessica is really good at, I call it like a networking queen. And one of the discussions we had was around, when you’re at a networking meeting, what can someone say to you that will make you want to see them again, or more importantly what can they say that makes you not want to see them again? And that actually sparked a really interesting discussion that everyone gave great input on. And when you’ve got 20 people in a room or 30 [00:02:30] people in a room and everyone sharing do not do this, or do this like we can all collectively grow from that. So I think that it’s very important that we instigate these meaningful interactions. And Mark Zuckerberg came out with an update at the end of January and I want to read it to you, because Facebook is making a lot of changes, and if you’re running a business that’s going to affect you.
And I also want to bring you an update I recently went to social media marketing world and I just want [00:03:00] to keep you up to date with everything that’s happening right now. So let me read this update from Mark Zuckerberg. He says, “What does someone need to do to make you want to connect with them again after,” oh no that’s the question I just read a … I run a networking event, ignore that. Here it is, “One of our big focus areas for 2018, is making sure that the time we all spend on Facebook is time well-spent. We built Facebook to help people stay connected and bring us closer [00:03:30] together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we’ve gotten feedback from our community that public content, posts from businesses, brands and media is crowding out the personal moments that lead us to connect more with each other. It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years, [00:04:00] since there’s been more public content, the posts from your friends and family, the balance of what’s in the news feed has shifted away from the most important thing Facebook can do, help us connect with each other. We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.
The [00:04:30] research shows, that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos even though they are entertaining or informative maybe not as good. Based on this, we are making a major change on how we build Facebook. I’m changing the goal. I have given our product teams [00:05:00] from focusing on helping you find relevant content to helping you have more meaningful social interactions. We started making changes in this direction last year but it will take months for this new focus to make its way through all of our products. The first changes you will see will be in the news feed where you can expect to see more from your friends, family and groups.
As we roll this out, you’ll see less public content like posts from businesses, brands and media, and the public [00:05:30] content you see will be held to the same standard. It should encourage meaningful interactions between people.” He said that phrase twice okay, “For example, there’re many tight knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news help start conversations on important issues. But too often today, watching a video, reading news or getting a page [00:06:00] update isn’t just a passive experience. Now I want to be clear. By making these changes, I would expect the time people spend on Facebook and some measures of engagement will go down, but what I also expect is that the time that you spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.
At its best, Facebook has always been about personal connections by focusing on bringing people closer together [00:06:30] whether it’s friends and family or around important moments in the world. We can help make sure that Facebook is time well spent.” Now guys this is a big update, it came out in January but this is a major update and if I just talk from my own personal experience, I notice it too. I notice my well-being shifting because I’m just … sometimes I’m caught on Facebook, spending a lot of time on that, but it’s idle time, interacting things [00:07:00] that aren’t helping me. And the time that I want to be spending on Facebook like Mark is saying, like I want to be more meaningful.”
And I want to share with you a couple of insights from social media marketing world which was the keynote around what some changes are going to be which are going to affect your business and also your well-being moving forward. But mainly I want to talk about the business side here if you’re running a business. So what you want to start to think about is instigating meaningful [00:07:30] interactions between people. And you need to cultivate that as the leader. As the person that’s running your business and you’re running your Facebook page or your personal profile and I’ll talk about that in a moment. It needs to be your job to instigate and start those discussions.
Now what the algorithm which is basically the way that Facebook looks at how everything’s happening and will put you as a priority, it’s going to be about longer comments than shorter. So imagine you’ve just done a post and then someone just writes one comment [00:08:00] or an emoji, Facebook’s not going to look at that and say that’s a meaningful interaction. They’re going to look at the length of comments. They’re going to look at you sharing things from your friends. Now the algorithm, by the way what I’m about to say is not like given as like absolutely correct, but basically from the experts that have insider knowledge, they’re saying that the algorithm, the Facebook algorithm, doesn’t really care whether it’s a page or a profile, it’s more about the [00:08:30] content within the platform that you are using.
So there’s no preference right now of saying right well it’s best to put all of my stuff on my personal profile or my business page. It’s about how people are interacting within that content. So if you’re doing Facebook Lives, getting people to interact more. If you’re starting a discussion, starting a discussion which is powerful, which is maybe going to ruffle some people up with a different opinion which is okay, it’s okay to spark those types of conversations. And what [00:09:00] people are saying is, is that smaller more relevant content which is more engaged is going to be more valuable than a bigger audience who are less engaged. So what you want to start to think about in your business is having perfect fits for your program, having perfect fits for your business and really having conversation starters, things that really create change for people, a powerful discussion.
For example at the spiritual house that we had here at the weekend, [00:09:30] we have Kirsten Johnson who was talking on childhood sexual abuse and it was a deep topic but it instigated a really important discussion around self-care and other topics. So these are things which can be life changing. And as the leader of the business, as someone who is obviously on a journey yourself, sometimes we need to go deeper in ourselves to be able to instigate those conversations. And I’m someone who loves to open up conversations which can be a bit challenging because it really helps to create transformation. Now [00:10:00] I have had this thing around not opening up too many Facebook groups because I’ve noticed that I want to not be in a Facebook group all the time, just for my own personal well-being. But I also realized that with this show, with what I’m doing, I really want to get to know you guys a much deeper level.
So I am going to be from today [00:10:30] opening up a brand new Facebook group for the Simon Lovell Show and what I want to say is, is that I want to be clear around who this is for and who it’s not. Because if you’re going to come in and join this group, I want it to be quality conversations which actually create change, not that just spark a few surface level discussions. If you’re an entrepreneur, if you’re someone who’s willing to go deep, if you’re willing to work on yourself, you’re willing to interact, [00:11:00] you’re willing to add value, like you’re willing to come into the group. When you do come into the group, you’re adding value and you’re really like thinking about what someone has asked as a question and you’re giving a powerful answer.
Or if you’re challenged by something, going into the group and being willing to be raw and honest. I really want to make this a very different group if I’m going to keep it going and so it’s actually called Meaningful Interactions; get engaged get results and I want it to be a hugely powerful place [00:11:30] that creates transformation. The purpose of this show is to share my journey up until now, bring you to people that I’ve met along the way that have created impact and change and also bring you people who are helping me now along my journey. This is the Simon Lovell Show, it’s about helping you get and slingshot you to the next level.
So if you’re interested in joining the group, all you need to do is go to SimonLovell.com/group and it will redirect you and you’ll be asked three questions when you join. Please don’t [00:12:00] join if you’re not willing to answer those three simple questions and then when you join the group, like do something which is outside your comfort zone. Post a video, like ask a question, like share something which is going to spark a meaningful interaction that’s going to help you. And as other people are posting in that group, really spend some time and let’s make this a really powerful group where we know if we’re going to go in that group and spend just 10 minutes or 15 minutes, it’s going to be worth your while.
You’re going to really take something which is going to be useful. I’ll also [00:12:30] say, there’s going to be some really strict rules around it. Obviously no posting and no promotion, no spamming. There’s nothing worse than when you go in a group and instantly, someone comes in and they’re trying to pitch in and promote their products and it’s just … have a think about this. If you’re going to come into someone’s home, how would you act? How would you be? I really want to keep the group really clean but honest and raw and transformational [00:13:00] and give you a good safe place where you can talk about these issues that we all have along this journey. I would be honored if you’re someone who would like to come into group to go to SimonLovell.com/group and add yourself.
One thing I’m going to say also which is [00:13:30] it is important to think about the time that we’re all spending on social media and also starting to catch ourselves and again like putting our phone away and actually Jessica’s here and she’s really good at telling me to get off my phone when I’m meant to be having a conversation with her, which is just a lesson in guys being present but there you go. If you’re a guy or you’re a girl listening, then maybe you need to get off your phone right now and actually look into someone’s eye and have a decent conversation, because otherwise, it’s frankly rude [00:14:00] and Jessica has taught me many a time not being rude.
She’s laughing in the corner, do you don’t say anything on this Jess?
Jessica: I guess I would say that this is a really good reminder. If you are somebody who finds yourself on the phone all the time, Simon and I both have a lot of … oh, this is better? I’m holding the mic too close. Simon and I both know a lot of people who are in the social [00:14:30] media marketing space and they can either be the kind of person who’s constantly on their phone and not present with the real people in their life or they could not be. And I think we’re choosing on the not side. And sometimes I’ve had to text you and be like, “Get off your phone.”
Simon Lovell: Alright so I’ll bring Jessica on a future episode of this show, where she will share some amazing networking strategies for you guys, because I’m bringing on to the show, the people who’ve had a massive impact on my life and she’s one of them. [00:15:00] So there you go. So if you would like to join Meaningful Interactions; get engaged get results, head to SimonLovel.com/group and I will see you in there. I can’t guarantee how much I will be in there but I will be in there and when I do spark a discussion, I would love your interaction and just have a think about what I’ve talked about today around how you can implement some of this for your business.
Some of the things I’d love for you to learn from my group so that you can start to apply some of those strategies [00:15:30] for your business too. And we can all grow collectively together. This is Simon Lovell, as always if you are listening on iTunes, please hit the subscribe button and give a review. If you’re in SoundCloud, then please post a comment and if you are on YouTube watching the video, then please post a comment there and let’s spark these meaningful interactions that can really change lives. Have an amazing day and I will see you on the [00:16:00] next episode which will be on Saturday which is going to be Simon Says.
Take it easy and also don’t forget to check out the YouTube channel where there is exclusive content being posted up there weekly, multiple times a week and today an episode one up of behind the scenes of me mentoring Jill and it’s a fantastic video which especially if you’re a coach, go check it out because you’ll learn some great strategies on how to get clients committed. This is Simon Lovell, take care and I’ll speak to you very soon. Bye.
Thank you so much for listening to that [00:16:30] episode of the Simon Lovell Show. Now if you enjoyed that episode, please head to iTunes, also SoundCloud or any other platform and give a review. I read all of the comments. I would love your stories, your feedback. It is so important to me. Also, had to SimonLovell.com for more information, more blog content and connect with me on social media. I will see you in another episode of the show. Take it easy, have a fantastic day.
Thank you so much for checking out this episode of the show. It means so much to me that you have taken the time out of your day to listen to me.
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